Playbook
Built an outbound motion from zero: 20 opportunities in the first 20 days.
Builds 'The Company AI' to automate rules, workflows, and compliance (about 25 people, clients include Deloitte and Laborie). Led by founder and CEO Dr. Nikolai Wessendorf.
Visit PlaybookGrowth was all inbound and referral, with no outbound machine at all: no prospecting system, no sequencing tools, no capacity for trial and error. They wanted to move fast into South Africa's MedTech, Pharma, and Biotech startup market and had no way to reach it.
Data → enrichment → send
A data-collection pipeline feeding Clay for enrichment and segmentation, with Instantly running the campaigns.
Native-language messaging
Copy built around real compliance bottlenecks, in the prospect's own language, to earn trust in a regulated market.
Sustainable handover
Campaigns launched within weeks, iterated on copy and segments through weekly leadership check-ins, then structured so Playbook's own team could monitor, adjust targeting, and keep pipeline healthy.
Native-language, compliance-led messaging for a regulated buyer.
Launch in weeks, then weekly copy and segment iteration.
Built as an owned system, not templates, so the internal team runs it.
20 opportunities in the first 20 days after launch, 300+ positive replies, a qualified MedTech and Pharma pipeline in the target market, and a system Playbook's team now runs on its own.
“The team is everything you'd want in a consulting partner, true experts with both strategic insight and hands-on execution.”
Dr. Nikolai Wessendorf, Founder & CEO, Playbook
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