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Partner case study · HealthTech
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Keragon

Two new partner conversations a day, every day, for six months, with zero manual outreach.

A healthcare automation platform (about 30 people), 250+ healthcare companies on HIPAA-compliant workflows, 4M+ automations across 300+ integrations, fresh off a $7.5M seed.

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2 / day
Partner conversations (6 months sustained)
100+ hrs
Recovered monthly
0
Manual outreach tasks
The challenge

After the raise, the partnerships team was under pressure to sign partners fast, but outreach was copy-paste emails, one-off follow-ups, and messy tracking that ate hours. Healthcare partnerships run on trust, and an impersonal first touch does not earn it.

What was built

Integrated stack

Clay, Smartlead, and Lemlist wired together for list uploads, segmentation, personalized campaigns at scale, and automatic tracking of opens, clicks, and replies.

Conversation-first copy

Messaging shifted from selling to starting a conversation, lighter, clearer, and human, built to earn a reply rather than force a close.

Daily iteration

Performance reviewed daily, testing subject lines and send times, and scaling whatever worked.

The plays we ran

Segmentation and personalization at scale across a small team.

Conversation-starter copy tuned for replies, not immediate pitches.

Daily subject-line and send-time testing.

The results

Two new partner conversations a day, sustained for six straight months, hundreds of partner conversations across a 30-person team, 100+ hours saved every month, and zero manual outreach tasks left.

2 / day
Partner conversations (6 months sustained)
100+ hrs
Recovered monthly
0
Manual outreach tasks
Stack: ClaySmartleadLemlist 6 months

“Cold email works best when you don't sell. It works when you start a conversation.”

Keragon partnerships team

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Delivered through the GTM Agency partner network. Metrics as reported by each engagement.