Partner network case studies

8 Case Studies: Before, During and
After Each GTM System

Eight B2B companies, each told in three parts: the situation before the system was installed, what was built during the engagement, and the end result. Every system was built inside the client's own stack and handed over. These results were delivered across the GTM Agency partner network. Numbers as reported by each engagement.

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B2B SaaS · AI content
AirOps logo

AirOps

$7.83M
Qualified pipeline
$1.52M
Closed-won

An account-based growth system built inside their HubSpot, with zero new SDRs.

Qualified pipeline
BeforeFlat for about a year
After$7.83M in 10 months
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B2B SaaS · Communications
Aircall logo

Aircall

3,655
Accounts enriched
Self-refreshing
TAM

Four data vendors and hand-built lists became one self-refreshing TAM in Salesforce.

Account data
Before4 vendors, no single view
AfterOne TAM inside Salesforce
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Creative services
Design Pickle logo

Design Pickle

58
Demos in 14 days
100%
AE calendar full

Turned the tools they already owned into one outbound system, and filled the AE calendar.

Demos booked
BeforeAbout 10 a week
After29 a week (58 in 14 days)
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PropTech
Hemlane logo

Hemlane

830
Qualified contacts
5.5%
Reply rate

Reached an audience with no corporate email and no LinkedIn, by targeting active rental listings.

Targeting
BeforeGeneric landlord lists
AfterOwners with active rental listings
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HealthTech
Keragon logo

Keragon

2 / day
Partner conversations
100+ hrs
Saved monthly

Two new partner conversations a day, every day, for six months, with zero manual outreach.

Outreach
BeforeCopy-paste emails
AfterPersonalized campaigns at scale
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FinTech · PE marketplace
Palico logo

Palico

6–15 / wk
Positive replies
3
Clients closed early

Personalisation at scale that felt like an extra in-house rep. 3 clients closed in the first weeks.

Personalization
BeforeHours of manual research per prospect
AfterAutomated dynamic fields
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B2B SaaS · Compliance
Playbook logo

Playbook

20
Opps in 20 days
300+
Positive replies

Built an outbound motion from zero: 20 opportunities in the first 20 days.

Outbound motion
BeforeNone, inbound and referrals only
AfterA running system Playbook owns
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E-commerce SaaS
Teikametrics logo

Teikametrics

$300K+
Pipeline generated
100+ hrs
Saved monthly

The outcome of a BDR team, more efficient, without hiring one.

List building
BeforeBy hand across Apollo, HubSpot and SmartScout
AfterAutomated via the SmartScout API in Clay
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Same systems, built inside your stack in a fixed sprint, then handed to your team. Don't rent the pipeline.

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