Design Pickle
Turned the tools they already owned into one outbound system, and filled the AE calendar.
A design subscription service that has simplified creative work for companies since 2015 (200 to 500 employees).
Visit Design PickleGrowth leaned on paid ads, and acquisition kept getting more expensive. The team already owned Clay, Apollo, and HubSpot, but nothing connected them, so outreach stayed manual and campaigns failed quietly. They booked about ten demos a week, and AE calendars ran under half full.
Visitor identification
Vector turned anonymous website traffic into same-week outreach, so the companies already looking at Design Pickle became the first ones contacted.
Qualification logic
Clay enriched and scored prospects automatically, deciding which companies were worth AE calendar time before a rep ever looked.
Persona messaging
Generic sequences replaced with distinct messaging per buyer type, marketing leaders versus agency owners.
Deliverability + sync
Sending tuned for the inbox instead of the spam folder, with everything synced to HubSpot for one pipeline view.
Same-week outreach to identified website visitors, while intent is highest.
Automatic calendar-worthiness scoring in Clay, so AEs only see qualified demos.
Audience-specific copy per persona instead of one generic sequence.
Deliverability protocols to protect inbox placement at volume.
From roughly ten demos a week to 29, and 58 booked in a single 14-day stretch. AE calendars hit 100% utilization, enough that the team had to add AEs, and acquisition shifted off expensive paid ads onto owned outbound.
“Before we started, we had a few demos booked a week. Now we've secured 58 demos in two weeks and our AE calendar is full.”
Bill Rose, Outbound Growth & Automation Lead
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