Hemlane
Reached an audience with no corporate email and no LinkedIn, by targeting active rental listings.
PropTech (11 to 50 employees) selling property-management software (tenant placement, leases, maintenance, rent collection) to landlords and property managers.
Visit HemlaneHemlane's buyers act like consumers, not corporate accounts. They often have no corporate email, little LinkedIn presence, and are hard to reach any traditional way. Earlier outreach, internal and external, produced lists that never turned into conversations, with reply and bounce rates worse than benchmark.
Sharper targeting
Redefined the buyer from generic 'landlords' to property owners with active rental listings on sites like Zillow, targeting the actual buying moment instead of a title.
Sourcing + enrichment
Clay sourced and enriched contacts at scale for an audience that standard databases miss.
Multichannel campaigns
Smartlead ran personalized messaging with controlled variation and naturally sequenced follow-ups, on top of rigorous deliverability: list validation and technical setup.
Buying-moment targeting off active Zillow listings, not static 'landlord' lists.
Personalization with controlled variation to stay human at volume.
List validation and technical deliverability setup to protect the sender.
830 qualified contacts from a single Zillow campaign, a 5.5% reply rate, and a 0.5% bounce rate against a 2 to 5% benchmark, while cutting roughly 70% of the time versus manual outbound. A second round kicked off the following year.
“Working with the team was great, they're really true partners, and provided insights into growth.”
Jesse Litwin, Sales Outreach Consultant, Hemlane
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